Why Do You Want A Web Presence?
The obvious answer is “Everybody has a Web presence – So we needed one” Right!
Well maybe, but why do you need a web presence?
A Web presence normally takes the form of a Website and is a shop window into your business world and a great way to communicate with your customers and advertise your business to a world connected to the web.
It can be used to:-
Expand your customer base
Market your products
Sell your products using secure on-line payment systems
Brand your business
Collect market research
Provide sales and technical information about your products
Provide advice about your products
Provide technical support for your products
Reduce mailing costs
Run bulletin boards to enable your clients/customers to keep in touch
The usage and benefits of the web are endless but the one key factor of any website is to ensure you get the right message across to your audience, be it existing or new customers.
As the saying goes, you don’t get a second chance to make a first impression, so make sure your website is easy to navigate, accurate and actually provides the service required of your customers.